You’ve invested a lot of time in learning how to perform video marketing successfully: However, there’s one area many marketers don’t fully explore – and that is using YouTube to conduct your own video marketing research. Properly done, YouTube video marketing research can help you decide in advance whether or not a product is worth creating – before you ever invest a dime!
Do some keyword research to find out what people are looking for, then make a short “throwaway” video on one element of your proposed product subject, just to see how much response you’re going to get – and which market segment you need to narrow and focus that product towards, in order to actually get customers that want to pay cash.
And this is where WordTracker’s free keyword research tool really comes into its own…
You see, normally, when marketers do keyword research, they have a solid idea of which long-tailed keywords to use. (For those new to marketing, a “long-tailed keyword” is actually a phrase: e.g. “training your Siamese cat”, rather than an actual keyword such as “cat”.)
However, WordTracker’s free keyword research tool is great if you’re starting off with a simple, generic keyword like “cat”, because it can suggest actual long-tailed phrases for you to work with. (No pun intended!)
For example, let’s take “cat”, since we’ve already used that example. (Note: you’ll want long-tailed phrases of at least three words or more!)
Here’s just a sampling of what we’ve come up with in WordTracker today…
Cats illness symptoms
Biggest cat in the world
Homemade cat repellent
Funny cat pictures
How to draw a cat
Homemade cat food recipes
Make your own natural cat repellent
What is wrong with my cat
Make your own cat food
Fattest cat in the world
How to make a cat scratcher
What you would then do is try out some of these phrases in Google as a search parameter, in quotes. You want more than 5,000 searches and less than 150,000, in order to find a viable phrase to work with.
In our example, “Make your own Natural Cat Repellent” garnered 6,260 searches – with most of these results dealing equally with (a) keeping cats out of unwanted areas of your home or yard (b) discouraging other peoples’ cats from visiting yours.
Let’s say you’ve searched for “cats” because you’re a breeder or veterinary assistant. (In other words, you have expertise in the area searched for.)
You can then quickly make a short video, using the key phrase above, to perform market research, in order to find out exactly what is the “hot” button, when it comes to cat repellents. Is it keeping cats safe? Solving behavioral issues? Cutting down on destructive habits?
What is the one aspect of cat repellent products that people are desperate for?
Ask your viewers, right in your video. Invite them to leave comments. And don’t forget to send others to your video from social marketing sites (and your own lists and forums).
By the time you create your final product – your Super Powered Cat Repellent or Keep Kitty Safe Cat Repellent or whatever was indicated by your research results – you’ve set yourself up to sell a winner!